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Web2.0 Backlinks

When you think about how the web has evolved (marketing as well for that matter) it has shifted away from webmasters and editors pushing content in one direction and become a constantly evolving conversation between multiple parties.

Chances are if people are talking about your business or website the conversation is happening on social media, social bookmarking and web2.0 properties.

While these are mostly bulk made backlinks take the time to make top quality spinnable articles rather than farming writeups out to low-end article writing chop-shops. The most important thing is the relation to keywords but it is important to note that does have the ability to detect the reading level of a passage.

Small List of Web2.0 Properties to get you started:

Code:
PR9

strong>

/weebly.com

/bravenet.com

PR7

/blogsome.com

/www.spaces.com

/www.tripod.lycos.com

/quizilla.teennick.com

/webs.com

/friendster.com

PR 6

/blog.co.uk

/www.zimbio.com

/diaryland.com

/opendiary.com

strong>

/blog.ca

/blurty.com

/tabulas.com

/terapad.com

/thoughts.com

/free-conversant.com

strong>

/blogstream.com

/blogtext.org

/journalfen.net

/bloxster.net

/mynewblog.com

/wikyblog.com

/freeblogit.com

PR3

/blogr.com

Small List of Social Bookmarking (Best for raw link or short descriptions)

Code:
Major Sites
Twiiter.com
Digg.com
Stumbleupon.com
Reddit.com
Pinterest.com
BuzzFeed.com
Del.icio.us
tweetmeme.com
fark.com
slashdot.com
friendfeed.com
clipmarks.com
newsvine.com
diigo.com
Dzone.com
Chime.in
-------------------

Smaller Sites
a1-webmarks.com
agroots.com
bibsonomy.org
blinklist.com
Bookmax.net
Cloudytags.com
corank.com
folkd
gather.com
givealink.org
icio.de (german)
memotoo.com
Mister-Wong.com (german)
multiply.com
Plurk.com
Rambhai.com (India)
SocialAdr
TechCrsp.com
Thoof.com
Totalpad.com

If you are looking for more social bookmarking websites you can check out:

This website lists over 700 social bookmarking sites, and can rank them by pagerank, do-follow and alexa rank.

Timing

More than ever SEO needs to slow down, blasting out hundreds of thousands of links, or even 1000 of links a day is something that will for sure get you a red flag in ’s eyes.

When analyzing small sites as they grow you will notice that they have a constant amount of small link growth, coupled with small bursts of additional coverage.

From the results I’ve looked at it roughly seems that these bursts represent a 275% – 350% growth in links for 2 – 4 days, and then a 15% – 20% higher link value the following days until the next burst. Outside of this I try to limit growth to no more than 10% per week.

For example:

If your website gains 100 backlinks a day (obviously a very popular site) your burst days would be 375 – 450 backlinks. Then once it has settled down you will be gaining 115 – 120 backlinks per day again. The next week even if there is no burst I would move up to

While every site is different growth patterns are usually based on the news posting or sharing of a site, and thanks to the short attention span of the internet it usually quickly returns.

The only time there are exceptions to this rule is when a startup company, social media site or internet phenomenon takes off, their links skyrocket and are more than likely subject to some form of secondary algorithm.

To some of you the numbers in the example may seem high, to others it may seem low. It all depends on what type of site you are building, but remember far more often than not the quality of the link FAR outweighs the quantity. If your site is creating 1000 spammy links a day you are doing it wrong.

Reading Level

This one may come as a surprise to many of you but is actively aware of the quality of your sites content by application of the Flesch–Kincaid reading level analysis.

After ’s acquisition of MetaWeb on July 16th 2010, they began pushing further and further into the idea of “semantic search” to understand both user needs and webpage quality. By integrating MetaWeb’s early adaptation of page reading level analysis (and now having it as an option advanced search) showed that article quality was something key above all else. Perhaps why technical giants like pedia were able to swoop up a number of high SERP rankings over the years.

Basically the way the Flesch–Kincaid system is scored is:

90.0–100.0 easily understood by an average 11-year-old student
60.0–70.0 easily understood by 13- to 15-year-old students
0.0–30.0 best understood by university graduates

The lower the score the more difficult the read. In general it’s best to aim for something between 25 – 40, and there are many online tools that will help you figure out the Flesch-Kincaid score of your page.

If you are a hardknock and want to figure out yourself the formula is as follows:

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Common Questions

Is drip feeding important?

I think it is certainly something of value, but in general I only use drip feeding when it is built into indexing tools. Otherwise if you are using a drip creation tool you are probably getting low quality articles, very little context, and more links than you actually need.

What do I do if I am hit with penalty

If you are hit with penalty you will want to remove Webmaster Tools, and analytics from your website first.

You will then want to evaluate where your penalty may have come from and take steps to re-balance this. If you find your percent of one type of anchor are too high then continue to build others till it is at a more acceptable level.

Once you have resolved the penalty cause wait about a week then re-add Webmaster Tools and Analytics to your website.

At that time ping out updates regarding your website and you should be re-crawled in no time.

So it’s not about bulk backlinks or just building on my keyword?

Nope, it used to be, but SEO is rapidly changing. Now more than ever you want quality on-site and variety off-site. Remember if your SEO was a result of natural web discussion there would be a ton of differences in every link, in fact very few of them would be the same. They would look different, go different places, and be on varying properties of varying value built over time.

It is now the goal of an SEO specialist to work closely with clients to meld marketing and SEO together, to guide them in whitehat practices that give clear long lasting results.

Sure there are methods that are blackhat that have some impact, but in a world of increasing penalties it’s always better to make good strong quality manual links (which is actually good for us – it means we can charge more as we can’t be beat out by bots).

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